The Art of Want

This 'Medical Condition' was literally Invented By Marketers

Do Marketers sometime go too far?

Feb 8

You see these brands everyday, bet you didn't notice these details

11 Logos with hidden messages.

Jan 30

Until WorldWar 2 only 10% wore diamond engagement rings. Today that figure is 84%.

The insane story of how one company pulled off one of the greatest marketing campaigns the world has ever seen

Jan 22

Best Ads of the Month

Nescafe - Recharges your batteries Keloptic - seeing something familiar with a new pair of lenses Canon - speaking the language of the intended audience…

Dec 14, 2023

Have you ever compared the cost of a Baby seat to that of a Condom?

The principle of price relativity

Dec 6, 2023

Mirrors, Mazes and Meatballs

The Unbelievable Strategies IKEA Uses to Keep You Spending!

Nov 23, 2023

11 Pricing Strategies the Best Companies Use

and Print Profits - Part 2

Nov 22, 2023

11 Pricing Strategies the Best Companies Use

and Print Profits - Part 1

Nov 16, 2023

The Art of Want

The Art Of Want is a weekly newsletter on super interesting topics in Marketing, Advertising, Psychology and Behavioural Science. Subscribe to dig deeper into why we buy what we buy, why we desire what we desire, basically, the art of 'Want'.

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