Have you ever compared the cost of a Baby seat to that of a Condom?

The principle of price relativity

The principle of price relativity suggests that you can change the amount shoppers are willing to pay, by changing their mental comparison set. Here are 8 of our favourite examples:

If the end result you desire is to make your kid jump with joy, a £1.59 pack of sausages achieves nearly the same effect as a drum set that costs hundreds of dollars.

From the Buenos Aires Zoo - why spent $28 on a stuffed toy when for a $7 donation you can save a real one.

People spend a lot on fancy sports shoes, often in hundreds of dollars. Bell Helmets chose to highlight the contrast between spending on shoes and a fraction of that on a helmet.

Rolls-Royce apply this principle by selling their cars at air shows. The only place a Roller looks decent value is next to a private plane.

And as if the point was not abundantly clear, Durex chose to hammer the message home.

On the same note, a Store had a witty take on ‘Compare and Save’.

Ikea with a core insight. If that chair in your room is going to end up being a store for clothes, why not save hundreds of dollars?

Which one was your favourite? Reply to us, we love to read every reply!